1.- The planning is the fundamental base for success.
2.- At the moment of planning take in consideration proven data, not supposed.
3.- The plan should be flexible, in order to adapt to any change produced by risk and uncertainty.
4.- The directive of the company must know and update constantly in all the areas that enhance strength and advantage in the objective of the company.
6.- Acting in a proactive way, getting ahead of any occurrence and acting towards the others.
7.- Putting ahead the preception in order to act with the audacity to reach the objective.
8.- The valid information is vital. A big effort must be made to reach the information.
9.- Keep an alternative plan and resources for an anticipated change that may occur.
10.- Make a big effort in the research and studies in order not to be mistaken in the market we could get ourselves into.
11.- Use the members and the company dependencies in the more logic and suitable functions.
12.- Keep a constant and exact Communication, in order to make clear the objectives to all the members, under one approach.
13.- Acknowledge the positive results in each member, indistinctly of the level they are.
14.- Always require ourselves more than what we are giving, having new challenges; if our progress in the principal objective allow us.
15.- The company requires to do what is beneficial for it; not what desire members want to do in particular.