1.-  The planning is the fundamental base for success.

2.- At the moment of planning take in consideration proven data, not supposed. 

3.- The plan should be flexible, in order to adapt to any change produced by risk and uncertainty.

4.- The directive of the company must know and update constantly in all the areas that enhance strength and advantage in the objective of the company.

6.- Acting in a proactive way, getting ahead of any occurrence and acting towards the others.

7.- Putting ahead the preception in order to act with the audacity to reach the objective. 

8.- The valid information is vital. A big effort must be made to reach the information.

9.- Keep an alternative plan and resources for an anticipated change that may occur. 

10.- Make a big effort in the research and studies in order not to be mistaken in the market we could get ourselves into. 

11.- Use the members and the company dependencies in the more logic and suitable functions.

12.- Keep a constant and exact Communication, in order to make clear the objectives to all the members, under one approach. 

13.- Acknowledge the positive results in each member, indistinctly of the level they are. 

14.- Always require ourselves more than what we are giving, having new challenges; if our progress in the principal objective allow us.

 
15.- The company requires to do what is beneficial for it; not what desire members want to do in particular.